Download e-book for iPad: Marketing Trends for Organic Food in the 21st Century by George Baourakis

By George Baourakis

ISBN-10: 9812387684

ISBN-13: 9789812387684

ISBN-10: 9812796622

ISBN-13: 9789812796622

The promoting of natural items is considered as an important hyperlink among the creation facet of the enterprise and the shoppers, thereby facilitating the distribution of those quite new items. It has turn into visible that businesses can set up natural construction and effect shoppers' buying behaviour in the course of the employment of applicable advertising thoughts. This ebook explores the promoting tendencies for natural foodstuff items in the course of the research of these components that give a contribution to the growth of the natural product industry. it is going to relief agents in dealing with the demanding situations that the natural meals quarter will stumble upon sooner or later.

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Additional info for Marketing Trends for Organic Food in the 21st Century (Computers and Operations Research, Vol. 3)

Sample text

Relatively more consumers are opposed to interventions in the production process), the market and consumer welfare effects of the NOP would be magnified. The reverse will occur under a distribution of consumers skewed towards low levels of aversion to interventions in the production process. 5 Concluding Remarks The chapter examined the effects of the new national organic standards of the NOP on the markets for organic, GM and conventional food products. Specifically, the chapter examined the effect of the NOP on consumer purchasing decisions and welfare under the current no labeling of GMPs regime.

In 2000 five countries (Austria, Denmark, Finland, Italy and Sweden) reached a level of more than 6% organic farmland of all farmland. The rest of the EU countries had an organic share of 1% to 3% in 2000 [3]. The equilibrium level for supply and demand in the different countries is unknown. Our main argument regarding the development in Denmark was that the supply has been surpassing the market equilibrium level by 30% due to lack of knowledge of the market equilibrium, in- and out-lags in the market and growth expectations based on historical experience.

Figure 3. Oligopoly pricing for organic products by producer coops 11 The core element of the Danish situation is the existence of monopolies or oligopolies in the organic markets. If this situation holds in other EU markets prices and quantities cannot be interpreted as market signals but have to be understood as administered signals depending on the motives and attitudes of the actors in the production and distribution sector. Given the fact that product cost for food products normally splits between farmers and the subsequent members of the distribution and processing system with 1/3 going to the farmers and 2/3 to the other members the significance of these actors can be considerable for the market development.

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Marketing Trends for Organic Food in the 21st Century (Computers and Operations Research, Vol. 3) by George Baourakis


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