By James F. Haggerty
A pragmatic advisor to successful the general public family members struggle in businessIn The courtroom of Public Opinion is a full of life and functional consultant for somebody concerned with high-stakes litigation. Given the more and more litigious, media-saturated enterprise setting, businesses and high-profile members desire protection-not simply within the courthouses, yet within the court docket of public opinion. utilizing examples from some of the most famed circumstances long ago numerous years, within the court docket of Public Opinion includes real-life options that CEOs, legal professionals, and different executives can use once they locate themselves in a high-profile lawsuit. James F. Haggerty, one of many nation's prime attorney/PR professionals, deals recommendation on public family innovations that may support companies and members shop their reputations in addition to their livelihood.James F. Haggerty (New York, long island) is an lawyer and CEO of the PR Consulting crew in long island. He has been operating with criminal and litigation matters for greater than fifteen years and has been inquisitive about many high-profile criminal disputes, together with the Ronald Perelman/Patricia Duff divorce and the display Actors' Guild strike opposed to the advertisements undefined. His writing on communications matters has seemed within the ny occasions, the nationwide legislation magazine, and PR Week.
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These are, after all, legal issues we are dealing with. The press and the public want to hear from the real “experts” on the case— in this case, the litigators handling the matter (assuming they are well-trained in media response—a matter that we’ll get to in subsequent chapters). These are just some of the differences. Thus, classic PR techniques—even crisis communications techniques—can fall far short of what is needed to properly do the job in litigation PR. A widely disseminated press release, a press conference, or a rally of W E L C OM E T O T H E HO T SE AT 19 supporters may be far less useful than the highly targeted story that reaches the right audience with the right message.
The press release described in considerable detail the plaintiff’s “victory” and what a positive sign it was for the future of the company. It went out over one of the business wires, reaching media, analysts, and all sorts of financial-types. This was standard operating procedure at the time for dot-coms and their public relations firms looking to create the kind of buzz that attracted interest, and investors, to their company. But in the lawsuit, the results were disastrous. The defendant in the case (with our help, of course) launched a publicity attack of its own—more sophisticated and, ultimately, more successful.
UNFEATHERING RUDY’S LOVE NEST Finally, one more example of why the press release/press conference approach can be less than effective in certain situations. It is a good example, because it was not a long, drawn-out dispute with myriad twists and turns (like many of the cases in this book), but instead 20 I N T H E C OU RT O F P U B L I C OPI N I ON involved an intense day of activity where we were able to use the threat of imminent litigation to achieve the client’s desired result. It is also an example I love to use not just because of the highprofile story or the good result, but because there were probably a dozen ways we could have overplayed our hand and blown the resulting coverage.
In the court of public opinion: winning your case with public relations by James F. Haggerty